The Strategy and Insights function provides the data, research and direction that supports growth in the Northern Territory’s visitor economy. We bring together tourism data, market research and industry insights to understand visitor trends, behaviours and opportunities, and the value tourism delivers to the Territory. These insights inform strategy, policy and planning across Tourism and Events NT, supporting evidence-based decisions and long-term growth.
This section provides access to key data, research and analysis to support industry and partners.
For quick access to dashboards:
- Domestic and international visitation in terms of number of travellers, length of stay and spend
- Hotel and short-term accommodation in Darwin and Alice Springs including occupancy, revenue and average daily rates.
Strategy
The Northern Territory’s visitor economy is one of our most powerful levers for achieving the Territory’s priorities — from rebuilding the economy to strengthening communities and restoring lifestyle.
Performance
Key indicators tracking visitor economy performance and trends.
Intelligence
Insights on regions, visitor behaviour and the value of tourism.
Research
In-depth studies and reports to support evidence-based decisions.