The Northern Territory’s visitor economy is one of our most powerful levers for achieving the Territory’s priorities — from rebuilding the economy to strengthening communities and restoring lifestyle. 

The Strategy builds on Territory’s positive performance to date inclusive of year ending December 2025* and sets a clear direction towards 2032 guiding collective action that is focused on what matters most - a thriving, year-round visitor economy to power the Territory’s future. 

Download the Strategy (PDF, 6.5MB) and on a Page (PDF, 1.5MB) - March 2026       

Supporting documents:

VES timeline v2

* Latest visitation and spend data is based on Tourism Research Australia's new innovative methodology Domestic Tourism Statistics (DoTS) and International Visitor Survey (IVS). The new methodology started in January 2025 and is not comparable to previous National Visitor Survey. For more information, access DoTS FAQ.