Following is the calendar that outlines Tourism and Events NT’s planned marketing activities across the 2026–27 financial year.
Note: Activities, partners, and timing subject to change.
Scroll to the side see all months activities
| JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | MAR | APR | MAY | JUN | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer Marketing | Best Kept Season | Boxing Day Sale | Brand Launch | |||||||||
| Pitch Black | Military | EOFY Sale | ||||||||||
| Red Centre Art | ||||||||||||
| Event Marketing | Million Dollar Fish (1 Oct-31 Mar) | Territory Day | ||||||||||
| (1 Jul) | ||||||||||||
| International Cricket (12-17 Aug) | Parrtjima (10-19 Apr) | |||||||||||
| Alice Springs Masters Games (10-17 Oct) | AFL (May) | |||||||||||
| Laksa Festival (1-31 Oct) | NRL (Apr) | |||||||||||
| Red CentreNATS (3-6 Sep) | Supercars (Jun) | |||||||||||
| MXGP (18-20 Sep) | BASSINTHEGRASS (May) | |||||||||||
| Cooperative Marketing | Best Kept Season Partners (Qantas, Jetstar, Luxury Escapes, Webjet, Discovery Parks, THL, Campermate, Helloworld) | Brand Launch Partners (TBC) | ||||||||||
| Always On Trade Partnerships (Airline, Online Travel Agents - Expedia, Skyscanner and TripAdvisor and Trade) | ||||||||||||
| International Marketing | DE - Drive & Dispersal (Tourism Australia Roadtrips, DERTOUR, Australia Unlimited) | |||||||||||
| US - TA One Voice | ||||||||||||
| US - Deals & Offers (Singature Travel Network, Travel Leaders, Swain, Goway, Travel Answers, Avanti and ITO partners: Across Australia, Nexus, ANZCRO) | ||||||||||||
| UK - Ocean to Outback (Trailfinders, Audley, Lonely Planet) | ||||||||||||
| CN - Cooperative Marketing (Ctrip, Klook, Fliggy, Extragreen, PTC, Moker Trip) | ||||||||||||
| CN - ITO's | ||||||||||||
| CN - Content and Social (Red, Douyin) | ||||||||||||
| Trade Events | TA SEA Marketplace | TA JP/Korea Marketplace | G'DAY (TE) | TA UK/EU Marketplace | Mini NT Muster | New Product Workshop (Syd) | ATPAP Webinar | ATE (Sydney) | ||||
| (SA, WA) | ||||||||||||
| ATPAP & TTP Webinars | NT Muster | ATEC Meeting Place (Tas) | China & Japan ITO Events (Syd) | ATPAP & TTP Webinars | NT Round Up (NT) | TTP Webinar | ||||||
| (Mel, Bri, Syd) | ||||||||||||
| ATPAP & TTP Webinars | ||||||||||||
| PR, Content and Social Storytelling | Always on storytelling includes: Media story pitching, media famils, content development, content partnerships, content creator partnerships, and social media | |||||||||||
| Screen Territory | SPARK Short Film Screening (18th) & NT Screen Summit | Arnhem Voices Festival 1–30 Oct | Wild Wild Whips ABC + ABC iView TX | |||||||||
| (19-20 Sept) | ||||||||||||
| TENT Events | Destination NT & Brolga Awards | |||||||||||
| (11-14 Nov) | ||||||||||||