The Brolga Northern Territory Tourism Awards (Brolga Awards) are the official tourism awards program for the Northern Territory. The Brolga Awards honour and celebrate excellence and achievement across the visitor economy in the Northern Territory.
For the majority of categories, the awards has three elements:
- Submission, which accounts for the majority of your total score, worth 100 points. Remember, the judges are scoring based on the information provided in your submission, be mindful not to assume knowledge.
- Consumer rating (calculated on your GRI) worth 20 points.
Encourage your customers to review your business across your review platforms (i.e. Tripadvisor, Google). Increase your Global Review Index (GRI - provided by ReviewPro) before 30 June 2026. A minimum of 25 reviews must have been received across the social platforms which ReviewPro analyses for the qualifying period (1 July 2025 to 30 June 2026) in order to receive a GRI. Businesses that do not have a GRI will receive a score of 0 for consumer rating. - Digital review worth 20 points.
This review looks at your website, social media channels, search engine optimisation, external listing sources, online accessibility score via Google Lighthouse (min 70%), promotion of the broader region and online review response rate.
Please refer to your category’s score summary to confirm these elements and the points applicable for your submission.
Winners of the Brolga Awards business categories (categories 1-26) will represent the Northern Territory at the 2026 Australian Tourism Awards to be held in Geelong on 19 February 2027.
Why enter the Brolgas Awards?
There are many reasons to enter the 2026 Brolga Awards:
- Elevates your visibility as a quality and reputable business
- Receive recognition and use as marketing advantage
- Unlocks insights including benchmarks, business improvement and product development
- Allocates time for evaluation of your visitor experience, team culture and sustainability practices.
- Provides opportunities for networking and new partnerships
- Fosters pride and recognition in your business and the NT tourism industry.
Nomination and submission
Nominate via the Awards portal atic.qualitytourismaustralia.com
A submission for an award category cannot be made unless a nomination has been made.
All entrants must adhere to the nomination rules and guidelines set out throughout the Brolga Awards 2026 Rules and Regulations .
The nomination collects specific contact information, category selection and agreement to the Awards terms and conditions.
Frequently asked questions
No. The Northern Territory does not charge a fee to enter.
Each business must nominate themselves and compile a submission that answers the questions in each category. Nominate via the Awards portal atic.qualitytourismaustralia.com
Yes! All past entrants are encouraged to re-enter. Past entrants will also receive judges’ feedback from previous entries – this is an excellent opportunity to enhance your next submission.
If your business does have not have the necessary accreditation for your category through the QTF, you will be required to complete the Business Standards pre-assessment. The Business Standards pre-assessment will need to be completed via the awards portal before submitting your final submission.
Note as of 2026 QTF Statement of Achievements is worth 5 points. If any of the QTF programs or business tools are completed or renewed in the qualifying period they will be automatically reflected in your Statement of Achievement score in the portal.
If you’d like to find out more about QTF accreditation programs and business tools contact QTF NT – Tourism Top End on 08 890 6006 or email [email protected].
Yes. You have the option to either write your submission yourself or engage a copywriter to assist you. It is important to note that regardless of who completes the submission, it must contain specific, detailed, evidence-based information about your business and product. If you choose to engage a copywriter, make sure they are provided with all the necessary information to accurately represent your business.
For the 2026 Brolga Awards, only include activities implemented during the qualifying period, from 1 July 2025 to 30 June 2026, except in Q1.1 (Overview of Business), where you can discuss your business and its history more broadly.
Judging of all submissions and the digital review are conducted by a panel of independent judges, overseen by a Chair of Judges and Auditor. All judges declare a conflict of interest in any business they have a personal/financial relationship with.
No. The judges are reviewing what you put in your submission, they are not judging your actual product or service. Site / verification visits are not held for the Brolga Awards.
At least three independent judges review your submission.
The winners are kept confidential until they are presented at the awards gala event.
Yes. The room is filled with industry peers and it is a great way to make connections with people who can help grow your business. It is also a great opportunity to celebrate the industry and reward your team with a fun night of networking with industry colleagues.
Further resources and assistance
For any questions or for more information contact the Brolga Awards team on:
Email [email protected]
Phone 08 8951 8518
Brolga Awards Facebook.
